THE PROJECT
When 22 Bishopsgate — a 62-storey mixed-use tower in the heart of the City of London — was still under construction, Holst Andrews Social was brought on as digital agency to build its social media presence from the ground up. The brief was as ambitious as the building itself: establish a brand voice, grow a community, and create a digital identity that matched the scale of one of London’s most significant commercial developments. Six years on, we remain the agency. What began as a pre-opening content strategy has evolved into a full-service social media partnership spanning Instagram, LinkedIn, Facebook, X, and TikTok — covering both 22 Bishopsgate and its sister brand, Horizon 22, Europe’s highest free public viewing gallery.
THE RESULTS
THE EXECUTION
Our work spans every layer of the social media operation. We develop the annual content strategy, produce all content, build monthly editorial calendars across all platforms, manage day-to-day community engagement, direct photography and video shoots, and deliver detailed monthly performance reports. In 2025, we formalised a strategic pivot — shifting the positioning from ‘leasing’ to ‘destination’ — redefining each platform’s purpose and content mix to reflect a building that is fully let and culturally thriving.
