Social Media
Management
WE MANAGE YOUR SOCIAL LIKE IT’S OURS
Social media is where brands are built, communities are shaped and culture moves fastest. At Holst Andrews Social, we combine strategy, creative direction, content and social media management to build brands with a distinctive presence and a clear point of view. From defining how a brand looks, speaks and shows up online to creating the content that brings it to life, we take an editorial approach to social — rooted in culture, shaped by audience insight and underpinned by strategy. We don’t believe in content for content’s sake. Everything we create is designed to earn attention, build relevance and turn social media into a meaningful part of a brand’s wider business.
Strategy Development
Every successful social presence starts with a clear strategy. We begin by understanding the brand, its audience, commercial objectives and place within the wider cultural landscape. From there, we define how it should look, speak and behave across social — developing content pillars, creative direction, platform strategy and a clear framework for growth. Our strategies are built to evolve. We continuously analyse performance, audience behaviour and cultural shifts to understand what is working, where the opportunities lie and what should happen next.
Social Media Management
Our social media management service is designed to operate as an extension of your business. We immerse ourselves in your brand, becoming closely integrated with your internal team and taking ownership of the entire social media function. From strategy and editorial planning to content, copywriting, publishing, community management and reporting, we manage every aspect of your social presence from end to end. We stay close to what is happening across the wider business — from launches, campaigns and partnerships to PR, events and commercial priorities — identifying the stories and opportunities that should live on social and translating them into content that connects with your audience.
Content Creation
Content is at the heart of everything we do. Our creative team turns brands, places and businesses into stories people want to watch, follow and engage with. We develop original concepts, campaigns and recurring formats designed to give brands a distinctive creative identity and an endless stream of relevant, engaging social content. From concept development and creative direction to photography, film, design, animation and social-first video, we oversee the entire creative process. Every piece of content is considered through both a creative and strategic lens — what will capture attention, what will resonate with the audience and what will build the brand over time.
Paid Social Media
Paid social works best when it is built into the wider social strategy, not added as an afterthought. Because we sit across strategy, content and day-to-day channel management, we know what is resonating organically, which creative has the potential to travel further and where paid investment can have the greatest impact. We plan and manage campaigns across social platforms, combining audience targeting, creative testing and ongoing optimisation to support objectives ranging from awareness and audience growth to launches, experiences, lead generation and conversion. Our approach is creative-led and performance-informed. We continuously test, learn and refine — using paid insights to improve not only campaign performance, but the wider content and social strategy.
Consulting
Not every business needs an agency to manage its social media. Sometimes, it needs the right expertise to make it better. Our consultancy service gives brands and in-house teams access to senior social media expertise without outsourcing the entire function. From comprehensive channel and competitor audits to social strategy, creative direction, content frameworks and platform planning, we take a holistic view of your social presence and build a clear, actionable roadmap for what comes next. We also provide workshops, training and ongoing strategic support for internal teams, helping them strengthen everything from content planning and creative thinking to community building, reporting and platform best practice.
Creative & Editorial Direction
The strongest brands on social don’t just have great content. They have a point of view. We develop the creative and editorial direction that defines how a brand looks, speaks and tells its story across social. From visual identity, tone of voice and storytelling principles to recurring formats, content series and campaign concepts, we create the framework that makes every piece of content feel part of a bigger picture. We build distinctive creative worlds that can evolve over time, balancing consistency with the need to stay current. This gives brands a recognisable identity without becoming repetitive, and the flexibility to respond to culture without losing sight of who they are.
CASE STUDIES
Appointed as sole agency before practical completion — mandated to build destination identity from the ground up. We shaped the commercial narrative, cultural positioning, and audience architecture of 22 Bishopsgate across its entire evolution — from pre-opening speculation to London’s most fully-leased commercial destination. Every platform. Every piece of content. Every result delivered by HAS alone.